Fundraising Strategies: The Science of Giving and The Art of Crafting Messages
August 24 @ 9:00 am - 12:00 pm$55 - $95
What does the evidence-based research tell us about how to motivate donors? Explore this timely topic to obtain a competitive edge in the fundraising world. Take your fundraising beyond anecdotes, gut feelings, and traditions to identify what truly inspires altruism – as uncovered by behavioral economists and psychologists.
It is hard to stand out today with distraction, fatigue, and ambivalence of the content of mass messaging that dominates our lives. Through a series of fast-paced interactive sessions, each of us will create innovative ideas and messages that get noticed. Incorporating these techniques in developing your “case” will compel people to act, volunteer, attend and give.
The workshop incudes content, dialogue, videos, ads, and interactive creative exercises. You will leave with new insights and tools to continue, with yourself and with colleagues
Presenter: Dan Mansoor
Early Bird Registration (Before July 20): Member: $55
Registration (After July 20): Member: $65